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Celerant and OtterText Boost SMB Sales 40% with Text Marketing Integration
Reaching a New, Younger Audience with Text Message Marketing
We have offered our email marketing platform for a very long time and our retailers have wanted to enhance that further with text message marketing.
And now with our integration and partnership with OtterText, that becomes easily accessible.
Utilize Text Marketing as Part of the SMB eCommerce Retail Strategy
OtterText is a text marketing platform for retailers and what we do is help you grow your revenue and your audience through texting and automations.
So we’re integrated with the Celerant eCommerce platform and we basically have automatic opt-ins for customers at checkout by collecting their phone numbers.
Automating Customer Reach Out for eCommerce Return Purchase
And then we automate areas for reaching back out to those customers through things like abandoned cart recovery or maybe win back campaigns for customers who haven’t been around for a while.
The value that everyone’s really going to see is being able to not just recover that revenue that would otherwise be lost through abandoned carts or customers not reaching out, but also being able to see the return on investment of that marketing cost through the integration.
Customers See and Open Text Messages Faster Than Standard Email Marketing
One of the benefits that we’ve seen, especially in areas of revenue recovery, is emails get maybe 1% to 7% of customer to come back in, say if it’s for an abandoned cart.
With text message, everyone gets that message. They don’t delete it right away. They open it first.
And we see closer to 40% of those people are actually coming back and purchasing the item that was in the cart.
On-Hand Data Helps Retailers Adjust Their Text Marketing Strategy
So you’re able to reconnect with those customers and track the cost of the text messages that are going through and see what’s working for you and what’s not working for you so you can adjust.
Younger Generations are Tech-Savvy and Likely to Respond Better to Text
Newer generations, while email marketing is still important, text message marketing, frankly, is even more important because some of the younger generations, they’re just tied to their phones and the text message marketing is the fastest way to get to them.
